This Privacy Policy explains how Emma Lumière (“we”, “us”, or “our”) collects, uses, and protects your personal information when you visit or make a purchase from emmalumiere.com (the “Site”). By using our Site, you agree to the practices described below.

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device and interactions, including IP address, browser type, time zone, pages viewed, actions taken on the Site and referral sources.

When you place an order or sign up for our newsletter, we collect information including name, email address, billing and shipping address and payment information.

Together, this is referred to as Personal Information.

How We Use Your Information

We use Personal Information to:

• Process and fulfill your orders

• Communicate with you about your orders and account

• Manage and improve our website, products, and services

• Send newsletters, promotions, and marketing messages (only with your consent)

• Prevent fraud and ensure secure transactions

Legal basis: fulfilling a contract, complying with legal obligations, legitimate interests, or your consent.

Sharing Your Information

We only share your Personal Information with trusted service providers necessary to operate our business, including:

• Shopify, our ecommerce platform, which securely hosts your data

• Payment processors (e.g., Stripe, PayPal)

• Shipping providers

• Marketing and analytics services

These providers only process data on our behalf in accordance with applicable privacy laws. We may also disclose information to comply with legal obligations or protect our rights.

Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Enable core site functionality

• Analyze website traffic

• Improve user experience

• Support marketing and email campaigns

You can manage or disable cookies via your browser settings.

Newsletter & Email Marketing

By subscribing to our newsletter, you consent to receive promotional emails from us. You can unsubscribe at any time using the link in the emails or by contacting us directly.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, including legal, accounting, or reporting obligations.

Your Rights (GDPR)

If you are located in the EU/EEA, you have the right to:

• Access your personal data

• Correct inaccurate information

• Request deletion of your data

• Object to or restrict certain processing

• Withdraw consent at any time

• Request a copy of your data (data portability)

To exercise these rights, contact us using the details below.

Data Transfers

Some service providers may process data outside the EEA. In such cases, appropriate safeguards are applied to protect your information.

Changes to This Policy

We may update this Privacy Policy to reflect changes in practices or legal requirements. The latest version will always be on our website.

Contact

Questions about this Privacy Policy or your personal data? Contact us at hello@emmalumiere.com